Salt Square

Consumer health

From phone calls to a digital booking platform for a 130-clinic Med Spa chain

Founded in 2001, the client has grown into a leading Med Spa operator with 130+ clinics across the United States. Their legacy system was built for phone-based, manual scheduling and could not keep pace with growth. Salt Square took proactive ownership and went from vendor to core development team.

The challenge

  • An undocumented legacy system with a complex, challenging codebase
  • Multi-vendor coordination and stakeholder alignment
  • High client-side turnover in product and project management roles
  • Reactiveness as the mode of operation
  • A complex CRM integration and system performance issues

What we did

  • Analyzed code and business logic to understand how the system worked and where transformation was needed
  • Established a structured SDLC framework to coordinate requirements and execution across internal teams and multiple vendors
  • Earned trust and progressively expanded scope and role
  • Became owners of the marketing website, CMS and product promotions
  • Inherited a CRM-dependent architecture and worked within its constraints while delivering the transformation goals

Results

  • Operational efficiency: scheduling bottlenecks addressed
  • 24/7 appointment scheduling, reducing booking abandonment
  • A cohesive digital funnel: website, CMS, booking and promotions integrated for marketing
  • A unified digital ecosystem that drives 24/7 revenue capture across 130+ locations while stabilizing the core system

Ready to talk about something similar?

We reply within a few hours and schedule a leadership-level call.

Let’s work together